What drives prospects to the most successful web sites?
Well, here's a statistic that may surprise you: over 70%
of the time, it’s search engines like Google or
Yahoo!
BUT... it's not enough to simply have your web site listed
by today’s most popular search engines. What’s
ABSOLUTELY CRITICAL is being ranked in their TOP 30 selections
(and ideally, in their TOP 10) when someone is searching
for a business like yours.
And that’s where SEARCH ENGINE OPTIMIZATION comes
in...
Internet search engines like Google,
Yahoo, MSN and others base their web searches on
keywords entered by individual
searchers. Web sites that do the best job of embedding
within their site the most relevant and popular keywords
for their type of business will typically be among the
top selections flagged by the search engines. And it's
these top ranked selections that get the overwhelming
share of attention.
Search Engine Optimization (SEO) is the
process by which 4AM Group delivers top ranking positions
for your business on today's major search engines and
directories. In other words, your site will become "optimized"
for maximum search engine attention. The three main steps
in the optimization process consist of (1) tag optimization,
(2) copy editing, and (3) link building (see TIMELINES
below).
1. Increased traffic for your web
site.
Given that over 75% of search engine users only look at
the first page of search results, it's where you need
to be to get a bigger slice of the action. And don't forget,
these are highly qualified leads who want to know more
about you
2. Sustained results.
With 85% of web visits originating from search engines
that work 24 hours a day, every day of the year, it a
source of business that never stops working.
3. Low, low cost
When you compare the cost per lead of the different advertising
media available to you today, Search Engines come out
the hands-down winners - but only if your site is optimized
to take full advantage of them.
4. Guaranteed Results
At 4AM, our promise of TOP search engine placements for
your web site is backed up by our unique guarantee (see
below).
After your keyword phrases have been built
and your site re-launched, 4AM Group will generate biweekly
reports to measure how your new search engine placements
compare to our established targets. Once the targeted
results in your chosen package have been achieved - which
can take anywhere from 2 weeks to 6 months - 4AM provides
a maintenance period of 3 additional months. Thereafter,
4AM Group recommends a monthly maintenance package to
ensure continued success.
The main steps in our Search Optimization process consist
of:
1. Research & analysis
2. Keyword list generation
3. Tag optimization
4. Copy editing
5. Link building
6. Website submission
7. Reports
8. Web analytics (Comprehensive package only)
9. Three-month maintenance period
10. Monthly maintenance package
Top Placements Guarantee #1
If the targeted number of placements is not achieved within
the first 6 months, the total contract amount will be
reduced by $100 per placement not achieved.
Top Placements Guarantee #2
If the targeted number of placements decreases during
the 3-month maintenance period, the maintenance period
will be extended by an additional month.
At 4AM Group, we understand that different
businesses have different needs. So we've developed TWO
packages for you to choose from.
1. Basic SEO
Keywords: Includes the development and embedding of 50
keywords.
Target: 20 Top 30 placements GUARANTEED
2. Comprehensive SEO
Keywords: Includes the development and embedding of 70
keywords.
Target: 10 Top 10 placements GUARANTEED 20 Top 30 placements
GUARANTEED
Our SEO payment plan has been designed to
reflect the fact that placements targets may not be met
for several weeks or even months:
• Payable at program inception: 50% of package
total
• Payable when targets achieved: remaining 50%
• Payable if targets not achieved within 6 months: remaining
50% less $100 per placement not achieved
Q : What is the cost of Search
Engine Optimization by 4AM Group?
A : Our Basic Package starts at just $2,700. And remember,
it's payable in staggered amounts, with reductions if
stated targets aren't reached. (See GUARANTEES and PAYMENTS
above).
Q : How do these costs compare with other
ways we could advertise our site?
A : This is an extremely inexpensive program for the results
that it yields. You could spend thousands more on print
and digital programs that aren't anywhere close to being
this cost-efficient.
Q : How long does it typically take to start
seeing results?
A : As shown in RESULTS above, you may start seeing solid
results within a week of re-launching your "optimized"
site. Typically, we suggest to clients that the effects
will become noticeable within a few weeks.
Q : Is there a lot that clients have to do
to assist in the process?
A : Other than supplying an initial list of key competitors
and keywords, most of the heavy lifting is left up to
4AM.
Q : Why should we choose 4AM Group over other
SEO providers?
A : 4AM is an established leader in SEO and digital marketing.
With over 5 years experience, our proprietary SEO process
has been refined and engineered to guarantee you a formula
for success. Only 4AM Group can offer you industry-leading
expertise, value pricing and guaranteed results.
4AM is an established leader in SEO and digital marketing. With over 5 years experience specializing in SEO, our proprietary process has been refined and engineered to guarantee you a formula for success. Only 4AM Group can offer you industry-leading expertise, value pricing and guaranteed results.